IN DEPTH ONLINE MARKETING
Online Marketing is unique to other forms of marketing in that the Online version must be tailored to deliver your platforms, whereas most other marketing versions such as Television or Radio have fixed delivery platforms; The Television or Radio will play your Ads at determined intervals, not relying on you to think about said topic beforehand. Whereas Online Marketing requires your Ads be tailored for such requests; Adding one more layer to an already complex endeavor.
With proper Keyword identification and implementation, such endeavors are easily accomplished. Let one of our Account Representatives explain more and to give you a free quote on your next marketing platform. Below are some examples of commonly requested online marketing solutions.
S.E.O. is an acronym for "Search Engine Optimization". This is the act of coding Keywords (words associated with your content and used to locate your pages within Search Engines) within your content, the page Title, META Tags and so forth. All in all unu2 uses an 11 point maximum system under "White Hat" conditions to retrofit Websites with the most current S.E.O Allowed Techniques.
A properly S.E.O fitted Webpage will also attract negative attention such as SPAM and
unwarranted business advancements (people seeking to take your business).
Pay Per Click Campaigns
The quickest way to present your content at the top of Google is via a "Pay Per Click Campaign". unu2 offers both tutorials and Active Account Associates (AAA Services) which handle your account, funds and traffic. The general principals of a Pay Per Click Campaign are actually quite simple. One creates an Ad, which has a title, description and link. One then associates Keywords to correlate with said Ad. The final aspect is setting your finances. You will state how much you are willing to spend per click, and how much in total you are willing to spend each day. At one cent per click, with a total of one dollar a day allowance, could technically deliver 100 Clicks or visits to your Website. If only 75 people clicked on your Ad, you would only be charged 75 cents for that days traffic. unu2 also offers a combination of tutorials and AAA Services, ask one of our account representatives which one is right for you.
Link Exchange Campaigns
Before the mass use of Search Engines and in tandem use, Link Exchange or "Banner" exchange was a viable way of new traffic acquisition. The entails the creation of graphical advertising banners, generally in multiple color patterns and sizes, for display on 3rd party Websites. These 3rd party Websites typically speaking should be in direct demographic vicinity of your desired clientele. unu2 multimedia offers both custom graphical advertising banners and 3rd party hosting contracts. For specific details about beginning a link exchange campaign, please contact one of our marketing specialists here.
Grass Roots Campaigns
Unlike a link exchange campaign which relies heavily on graphical banners, a Grass Roots Campaign relies entirely on "text Links" and "Accolades" which refer back to your Website. Such links are typically placed within 3rd party Blogs, Forms, Review Posts and other Open Platform Areas. A grass roots campaign can be especially effective for undoing hostile activity or negative reviews. For specific details about beginning a grass roots campaign, please contact one of our marketing specialists here.
Digital Outlets (Online Games)
The Online Gaming Community not only has more eyes than those that witnessed Hollywood Movies last year, it also grosses more money. And it is not just for the kids. Online games encompasses all age demographics, from Bridge and Chess, to intellectual puzzles, to Elmo and friends. Within this vast plethora of opportunity could reside your Advertising platform. unu2 multimedia not only has outlets within hundreds of Online Games, we actually sponsor some. For specific details about locating a gaming platform for advertising, please contact one of our marketing specialists here.
If all else fails, if your demographic is new or uncreated, we can help. From RSS Feeds to aggressive post-modern PR campaigns, unu2 can manifest the prerequisites required for success. By pulling from our own internal vast demographic, we can work closely with you or your department to help bring together your concept. To begin your next or first Outreach Programs, please contact our department head here.